Culture, Collaborations, Montauk

Summertime Essentials: Theory in Residence at Gurney's

2024, May

This year marks Theory's second summer residency at Gurney's Montauk, a partnership predicated on a mutual commitment to quality and elevating every experience. May through June, guests are encouraged to discover Theory's signature linen collection via a special installation outside the hotel boutique. Comfortable yet elevated, these styles add polish wherever your vacation may take you—from the beach to dinner, and beyond.

Visiting after June? These summer must-haves will be available in the boutique all summer long. Plus, if you look closely, you'll spot the Gurney's staff dressed head-to-toe in these summertime essentials.

The exterior of a Theory store in black and white
About Theory

In 1997, Theory was founded in New York on the simple idea that stretch fabrics in tailored clothing could change how we dress and live. Two decades later, Theory continues to perfect their offering of elevated wardrobe essentials for the ambitious, urban man and woman. 

A split image with a flower field on the left and a close-up of a person sewing on the right side.
Theory for Good

Theory is committed to creating sustainable solutions for their products, advancing their community, and reducing their impact on the planet.

Sustainability is built into the brand DNA beginning with raw materials. The most-used fibers are sourced from environmentally and socially responsible farms that are fully traceable. These fibers are transformed into signature fabrics by mills focused on reducing the impact of their manufacturing processes.

Two models in Theory attire, a man and a woman, standing side by side in split images
Theory Good Linen

Developed over the course of 25 years in partnership with the Marini mill in Prato, Italy, Theory's consciously-crafted Good Linen is a softly structured weave suitable for sharp tailoring and fluid silhouettes alike. This signature fabric features three fibers: breathable linen sourced from France, viscose created from waste cotton fibers for softness, and partially recycled elastane for a hint of stretch.