Front entrance to Dior Pop-up shop with Dior designed decor.

Culture, wellness

Dior Opens Dioriviera Pop-up Boutique in Montauk

By Editor 2022, August

This summer, we invite you to explore the new Dioriviera pop-up boutique at Gurney's Montauk Resort & Seawater Spa. Dior has taken over our Longitude and Latitude rooms in celebration of this year’s Dioriviera capsule collection. Upon entering the pop-up, you’ll be welcomed into a vibrant Dior oasis with Maria Grazia’s classic toile de Jouy print wrapping the walls in a calm cream. The space is brought to life by fluo orange and fluo blue foliage which cover the ceilings for a dramatic effect. Outside of the pop-up, relax and enjoy a special Dior hangout haven finished with Dioriviera umbrellas and lounge chairs all available for purchase on location. Fluo orange and fluo blue toile de Jouy tigers, giraffes, lions, tigers, and monkeys are sprinkled throughout the indoor and outdoor spaces. Bringing excitement and ambiance to the space and reminding guests what the Dioriviera capsule is all about – adventure.

A display of Dior's Dioriviera collection including hats, candles, journals, ping pong paddles, purses and shoes.

The continually reinvented Dioriviera capsule collection designed by Maria Grazia Chiuri is an invitation to escape and enjoy the summer holidays. Dior fundamentals such as the toile de Jouy print and bayadere stripes are illuminated in fluorescent shades of blue, orange and pink – a special palette curated for the Fall 2022 creations.

Toile de Jouy is one of the timeless motifs revisited for women’s collections. For the Dioriviera capsule, it is featured on a variety of ready-to-wear such as skirts, dresses, shorts and swimwear. Iconic house accessories like the Lady D-Lite, Dior Book Tote, Diorcamp bag, Dior Travel clutch, Dway mules and DiorAct sandals also feature the special prints and colors of the collection. These playful accessories can be paired with the special marinière sailors’ tops which bear the names of dream destinations.

Display of Dioriviera collection inside Gurney's Montauk Pop-up Shop.

To pair with the vibrant wardrobe, Dior Maison essentials are also recreated with the summertime in mind. Pieces such as a surfboard bearing the “Christian Dior” signature, a skateboard, a pool mattress, a parasol, beach games and fans make the perfect pairing for a beach day or for relaxing by the pool. To brighten up the home, shoppers will find a series of decorative objects like stationery, cushions, and placemats in the new signature colors.

The pop-up boutique will be open through September 5th, 2022.

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