As the chairman of Ferragamo USA, Massimo Ferragamo,
59, the youngest son of the founder of the fashion house
Salvatore Ferragamo, has strong roots in fashion, but
recently, he’s unexpectedly found a second career in the
world of hospitality. In 2003, Mr. Ferragamo, prompted by
his penchant for Tuscan wine, purchased Castiglion del
Bosco — an 800-year-old, 5,000-acre estate in Montalcino,
Tuscany — and spent five years transforming the property
into an upscale resort.
Mr. Ferragamo spends several months a year in Tuscany
and spoke to The New York Times recently about his love
of the region. $250 per person.